During my time at Macy's, I art directed and designed many direct mail pieces for the fine jewelry department. These were mailed to consumers across the country. The process of creating these books included deciding on a concept, meeting with stylists and photographers to discuss the project, working on set during the photoshoot to decide the best lighting, backgound, props and styling of the jewelry, designing the book once all photographs were complete, and finally collaborating with the production team to ensure a beautifully printed book. I also worked on postcards, pamphlets, inserts, and other mailed pieces.
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